A Way Towards Digital Marketing

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Want to know how digital marketing will help your business growth?

Then you will LOVE to read this.

Here I’m going to describe why you should go for digital marketing.

Let’s take one example:

Few years ago, John started his shoe business. He had a spacious shop in market where he used to sell shoes. Customers used to go at his shop to choose the best shoes for them. He was happy with his sales.

But as time passes, people started checking more options that are available online. He recognized decrease in sales regardless of any change in quality of shoes.

Why John was facing decrease in sales?

The answer is customer’s changed behavior according to the change in buying process.

Market perspective has changed from buyer market to seller market, which means people will not come to you for purchasing your products instead of that you should reach potential customers to sell your products.

Previously in order to run your business, you only need to have a place where you can promote and sell your product or services in respective market but now if your business is not online then people don’t trust your brand.

Do you know? With over 460 million internet users, India is the second largest online market. (Source: According to the statistics portal.) Click To Tweet

If you are meeting someone for the first time then what is the first thing you do?

You introduce yourself then start your discussion. Website is like your company introduction to start business with new customers and maintain strong bond with existing customers.

Your website is your online shop which remains open 24 x 7, it is a powerful tool which allows you to directly talk to your potential customers and convince them to trust your company.

Now if we go back to our example of shoe seller – John, what do you think he should do to increase his brand value and attract more customers?

Exactly, he should launch his business website displaying all types of shoes he offer and mention all the details regarding offers and discounts to attract more customers.

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After having his new business website now he currently sees some enquiries for shoes but those are not sufficient to gain profit. For increasing sales and generating revenue, John must think about digital marketing.

Let’s have a look at some important points of digital marketing:

Visibility on Search Engine:

Having website is not sufficient to enter into online market. Website should reach potential customers searching for similar products; this can be done with the help of paid advertisements or search engine optimization.

Both the techniques will help you to show your website on first page of Google, if people search for your business or businesses like yours.

2a

SEO is a process through which you can get higher rank for your website in search engine result pages. Using Google Adwords or Pay Per Click (PPC) campaign, you can show your ad to your target audience at right time and right place. The main advantage of PPC is you only need to pay when your ad gets clicked.

Social Media Presence:

You should create your brand presence in such a way that people will trust your products and services, build interaction with customers to increase communication and create strong bond.

You can achieve this through social media.

Do you know? In India, there are over 462 Million internet users and 200 Million are active social media users. Click To Tweet

With such a huge amount of users, social media platforms are the best way to promote your products and services to target audience.

Social media allows you to achieve visibility and generate your brand awareness. Every blog post, image, video or comment may lead viewers to your company’s website and increase traffic. With Increased visibility, your business gains more opportunities for conversion.

3a

How digital marketing will help in your business growth?

  1. Cost effective method of marketing:

Digital marketing expenses are low as compared to traditional marketing because cold calls will waste your time and money. But with digital marketing – you can reach right customers who are genuinely interested in your products or services.

  1. Maximum Reach:

You can target local as well as global customers classified with their interest.

  1. Brand Awareness:

Your brand presence will encourage audience to take actions such as visiting website, buying your products, rating them etc.

  1. Lead Generation:

With increasing number of enquiries more leads will be generated that you can convert into sales.

  1. Improved conversion rate:

Customers can directly make purchase from your website or place order instead of making phone call or visiting shop personally.

  1. Higher Return on Investment:

You can get high ROI because ads are targeted to attract potential and genuine customers.

The best part

All these benefits can be easily achieved with the help of professional digital marketing agency. As professional agency has experts such as designers, content writers, search engine strategists and Adword certified experts, they can manage your digital campaign with cost effective budget and help you to generate higher revenue for your business.

We at IP Websoft, have helped our clients achieve average of 140% increase in revenue.

Final Thought:

In today’s world of digitization, your best marketing strategy should be to meet your customers online where they are already spending much time.

Your potential customers are looking for your services online. If you are not utilizing digital marketing for your business then you are missing a golden opportunity of taking your business to the next level.

Now that you know what digital marketing can do for your business, don’t wait – take a right decision at right time and trust me this is the right time.

Social media are the platforms through which people can interact and communicate with friends, families, calicks and brand

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