Best Practices for Mobile SEO

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Do you remember the time when we could only use our mobile phones for calling or sending text messages?

At that time the use of mobile phone was limited but now the situation is completely different. Our mobile phones are equipped with advanced facilities and techniques that we can do almost anything we want. Whenever we want something, the first thing we do is we check it online through our mobile.

Do you know that more than 50% users surf internet through mobile devices?

Yes that’s right, so in order to reach to these potential customers your website should be mobile ready. If you don’t know whether your website is mobile friendly or not then you can take mobile friendly test.

In above picture you can see that the desktop version of website is very difficult to use and view. Difficulty in accessing website will give low user experience which will result in higher bounce rate. On the other hand responsive designs are easy to view and use resulting in rich user experience with high click through rate.

There are 3 main techniques through which you can make your website accessible through various devices having different screen size:

Responsive Web Design:

Responsive web design can adjust to any screen size of any device such as desktop, tablet, mobile devices etc. Your web design will have same URL and same code only the display adjusts to the screen size. It is recommended to use this technique to make your website mobile friendly as you don’t need to maintain separate URLs and separate code like other techniques.

Dynamic Serving:

In this type of technique the URL remains same but there are different codes for different devices. The page responds to the user agent requesting the page.

Separate URLs:

In this technique there will be one URL for your desktop version and other URL for mobile version. You will have to maintain two different URLs which serve different code on different devices.

Out of all these 3 technique we recommend to choose responsive web design for your website. Google favors a responsive web design that is why making your website mobile friendly can help you to get higher rank position in search results.

Now that you know about how to make your website mobile friendly, we will move forward to Mobile SEO.
Mobile SEO refers to search engine optimization of website across mobile devices, smartphones and tablets.
Official news on indexing sites for the Google index “We have started mobile first indexing in which we'll use the mobile version of the page for indexing and ranking, to help primarily mobile users find what they're looking for.” Click To Tweet

To perform better in mobile search results, you need to optimize your website for mobile. Below are some best practices for mobile friendly site.

Layout as per Screen Size:

Based on user’s device, you should include your text, images and other content to display it properly. Compressing the page to adjust it on smaller size screen is not a good idea because compressed version makes the content unreadable. Responsive design should have minimum 3 layout based on the browser width.
Small Screen Size (Under 500px): For mobile phones
Medium Screen Size(500px – 900px): For tablets and large phones
Large Screen Size ( Above 900px): For desktops and laptops
To check how your site will look on different devices, enter your website URL at responsinator.

User Friendly Navigation:

Considering the space available on screen size, you should keep the placement of website navigation and buttons. Remember the fact that user will access your navigation through fingers. Two clickable links or buttons should not be placed so close that it will be difficult to click on the preferred one. Margin of 15px in between two links or buttons will make it easy for user to click on it.

Optimize your Keywords:

Content optimization plays an important role in increasing the relevancy of your content in any given search. Choose keywords that are mobile-user specific and check your content’s length to optimize your mobile user’s experience of your website. Optimization of these keywords and key phrases will help to get found in search results.

High Loading Speed:

Users searching websites on mobile don’t like to wait for getting the information they want. Your website should open fast in less than 3 seconds. Website loading speed is another important factor in getting higher rank in search results. So check your website speed and improve its performance with provided suggestions.

Optimize Titles and Meta Description:

Avoid long titles and make sure that your website title appears well on small screen. Describe your website information with concise and meaningful content suitable for the small screen of mobile device.

Structured Data:

Provide addition information about your page through structured data to improve visibility in relevant search results. Proper use of structured data makes your search result more appealing and attractive. Users click on visually enhanced search results so your website will get high click through rate and more traffic. Follow the Structured data guidelines to give a high quality search experience to your users.

These are some basic things that you should consider for Mobile SEO. Having it done by a professional team is always recommended. We at IP Websoft have helped our clients to optimize their website for mobile. Our experienced developers have designed more than 110 responsive web designs and optimized them to get high visibility in relevant mobile search results.

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