With the increasing number of smartphone users, the need has been arise of having a mobile ready website and mobile SEO strategy.
Below are some best practices of mobile friendly site and mobile marketing.
Make you website Mobile-Friendly i.e. Responsive
The global smartphone audience surpassed the 1 billion mark in 2012 and has almost reached 1.75 billion in 2014. Mobile phone users are rapidly switching over to smartphones as devices become more affordable and 3G and 4G networks advance.
With the number of global smartphone users increasing astonishingly, you need your website to be mobile friendly. Websites should be optimized for the user’s mobile device. Make it responsive. Responsive Web design (RWD) uses the same content for PC and mobile devices.
Have a dedicated mobile site. This redirects mobile users to the mobile website, and desktop users to the desktop website.
Optimize your Keywords and Key Word Phrases
Content optimization plays an important role in helping search engine spiders evaluate the relevancy of your content in any given search. Choose keywords that are mobile-user specific and check your content’s length to optimize your mobile user’s experience of your website. Optimization of these keywords and key phrases will help to get found in search results.
Content is King
The more useful, compelling and regularly updated the content, the more frequently people and spiders will visit, and the more readily people will recommend the site, by linking from other sites and social media. Use content that ad value to the sale, including in-depth product information, advice and reviews, regularly updated offers, articles which educates the user, entertaining information, etc. This increase loyalty and content sharing among the users.
Promote you Business with Mobile Ads
Going for mobile ads is beneficial, as the conversion rate of mobile ads is a bit high. Google adwords helps you to campaign only mobile devices, this helps to narrow down the targeted audience and penetrate wisely, reaching our potential users. You can market to find customers who are looking for local services, who want to make a purchase online through their smartphone or other mobile device.
Reduce the load speed
Every 1 of 4 search is done via a mobile phone. This makes it extremely essential to reduce the loads time of your mobile site and make it fast. Users will not recommend a site which takes longer loading time.
Have you started to optimize your website for mobile?