Five basics of Digital Marketing

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Five basics of Digital Marketing that you should get grip of

Scope of digital marketing has widened to a large scale. Business owners and marketing agencies now focus more on digital marketing plan or digital marketing strategy.

It is not difficult to plan a successful online strategy but it needs a strong knowledge of latest trends of digital marketing. You need to use some effective marketing tools to expand your digital marketing outreach.

Following are 5 basic things to consider for digital marketing:

Social Media Marketing :

Social media helps you to communicate and interact with your customer. Social media platforms are the easiest ways to get instant product reviews from customers.

All social media platforms serve different objectives. You must utilize the power of effective social platform that suits your marketing goals. Being the largest social media platform, Facebook is the essential part of your social media activity. Sharing photos and visuals on Pinterest & Instagram would generate referral traffic to your site. Twitter will be the best option for sharing information. Business presence on LinkedIn allows you to grow your professional network. For getting good search visibility, Google plus is a good choice.

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Click To Tweet

Use social media to increase your bond with existing customers and to gain new customers. Having your brand presence on social platform is an important step towards successful digital marketing campaign.

Email Marketing :

Email marketing is a powerful way to reach your target customers. It’s easy, effective and cost effective method which allows you to reach large number of customers. You can send product updates and promotional offers to groups of prospects and customers.

More than 34% people use email worldwide and 91% of them check their email daily. Click To Tweet

You can convert your prospects into customers by sending mails about your products, services and offers. Getting regular emails can build trust and loyalty in your brand. Email can be used to direct traffic to your website and ultimately drive sales.

You can check effectiveness of your email marketing campaign by tracking open rate, click through rate, subscribed/unsubscribed users. You can easily get idea of how your email campaigns are performing, make adjustments and improve effectiveness of campaign.

Search Engine Marketing :

Search engine marketing is another effective way to grow your business in online marketplace. Advertise online to promote your products and services. Paid advertisement is the best way to show your ad in search results where people are already searching for products or business like yours.

Around 89% of consumers use search engine to find what they need. Click To Tweet

Show your ad to more relevant customers who are interested in buying your products. It gives you the best ROI as you only have to pay when someone clicks on your ad.  You can track the performance of your ad campaign and change your strategy accordingly.

Content Optimization :

Focus on having original and valuable content on your website. Content should be optimized for users, search engines, different browsers and mobile Hughes Air devices. Create content which answers all questions that may rise in your customer’s mind. Your content should be informational and educative to attract potential customers.

According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content is the most important signal used by Google to rank your website for search. Click To Tweet

Unique and keyword rich content will make it easy for search engine to index your site and display it in relevant search.

Lead Generation & Conversion :

Provide quick enquiry forms on website for capturing customer information. Design & optimize landing page to attract more potential leads. Use clear call to action to encourage users to take your desired action.

Keep an eye on visitor’s behavior through Google Analytics. Track which search terms are driving traffic, where the visitors are coming from, landing page performance, bounce rate etc.

According to this valuable information, you can increase effectiveness of your online presence.

These are 5 basic things you should consider while designing your digital marketing strategy. Utilize the power of digital marketing to reach and engage your customers. We at IP Websoft have successfully managed digital marketing campaigns of our clients. Our clients have achieved 140% increase in sales through our online marketing service. Now it’s time to achieve your business goals through digital marketing.

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