Have you ever thought why people go to same shop for their regular purchase? Or why they go to the same restaurant even though there are lots of other options?
It is because they had a positive experience using particular product or service. Same applies to your website. If your website gives rich user experience then the user will stick to your website. The longer user will stay on your website the more he will get to know about your offers.
In order to give rich user experience, your website should be easily accessible and usable. Well structured website will increase user engagement and ultimately you will get improved rate of conversion. Great user experience will decrease your bounce rate which helps in getting higher rank in search engine.
Want to utilize all these benefits from improving user experience?
Following are some most important points that will help you to enhance user experience:
Improve site speed:
Website speed is the most important part of any website’s user experience. Though it is important to make your website aesthetically beautiful but while doing that one must consider its load time.
Optimize heavy images; you will get detailed information about image optimization in our previous blog How to optimize website content for seo?
2. Use of Visuals:
Visuals speak 1000 times better than words. As you can see I’ve mentioned every important point with the help of image. Image is easy to understand and remember. For example look at the following image:
White space is the blank space on your web page. To keep your content clean and easy to scan, you must use white space. White space is used in between layouts, elements, paragraphs and so on. It helps user to consume the data easily.
White space differentiates your text, media, links, tabs etc. If you want that user should focus on any particular web page element then you must use proportionate white space around it.
It is very important to have white space on the webpage for a clean and well maintained layout. Use this powerful web design tool to make your layout even more attractive and easy to consume.
4. User friendly Navigation:
Navigation is like a road map which directs you to reach at your desired destination. Users should easily get the information they are looking for. Clear navigation will give good experience to the user so user will stay on your web page for longer to dig more information. User friendly navigation helps to convert a visitor into customer.
User friendly Navigation should:
Consistent throughout the website
Direct users to the intended page e.g Product Purchase or Get a Quote
Provide clear title of the page where the navigation tab directs user
Tell people where they are redirected and how to come back
Also you should manage navigation on your responsive design so that it will be easy for users visiting your website from mobile.
5. Perfect Positioned CTA:
Call to action (CTA) can be used as a prompting tool to make users take the desired action on website. A good call to action will entice user to actually take the action from the content of CTA. Specify the urgency and need in your CTA.
Position of CTA is most important part in encouraging users to click on it. You should strategically position your call to action button to drive more clicks. It’s a good practice to place CTA near product information. Keep it clear and simple, avoid anything that distract user from taking the action. A perfectly position CTA can increase your conversion rate.
6. Analyze and correct the flow:
Analyze your visitor behavior with the use of heatmap. By using this tool, you can get exactly what your visitors are doing on your site. You will get all the information you want about visitor. You can analyze the content and webpage in which your visitor is interested.
By getting such important information, you can focus on what is in demand and skip what is not. After analyzing your heatmap report:
1. Remove the part with almost no visits
2. Highlight the most interesting part
3. Improve the section which gets more attention
4. Addition of button or link which directs to the most visited page
5. Focus on areas from where customers are visiting your website
Use of heatmaps will provide the great solution for enhancing user experience.
Now that you are aware of how to enhance user experience, it’s time to take the action to improve it. We at IP Websoft have helped many of our clients in successful website design which provides rich user experience.