Will you ever go to any random address without knowing who stays there or what will you find there? I don’t think so because we need to have an idea about the place before actually going there. Same applies to your website address. Before clicking on a link user must know where he will be […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]