IP Websoft turns 4. We are celebrating fourth year of successful digital marketing, client servicing and high performance.   

Category Archives: Business advice

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Five basics of Digital Marketing that you should get grip of

The digital marketing canvas has widened to a large scale. Digital marketing plan or digital marketing strategy is on the prime agenda of…
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Top 10 Reasons to have a website

Do you have a website which showcases your business and services/products? Do you have online presence that gives you enquiry and customers? Today, consumers…
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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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