The digital marketing canvas has widened to a large scale. Digital marketing plan or digital marketing strategy is on the prime agenda of marketing departments, marketing professionals & business owners. This digital landscape of today often scares off marketing professionals who feel they aren’t high-tech enough to implement a successful online strategy & this leads […]

Do you have a website which showcases your business and services/products? Do you have online presence that gives you enquiry and customers? Today, consumers across all age brackets use the Internet and, particularly for computer-savvy users, the Internet is the first place they’ll turn for information about a vendor. Here are, top 10 reasons why you […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]