With the increasing number of smartphone users, the need has been arise of having a mobile ready website and mobile SEO strategy. Below are some best practices of mobile friendly site and mobile marketing. Make you website Mobile-Friendly i.e. Responsive The global smartphone audience surpassed the 1 billion mark in 2012 and has almost reached 1.75 […]

The digital marketing canvas has widened to a large scale. Digital marketing plan or digital marketing strategy is on the prime agenda of marketing departments, marketing professionals & business owners. This digital landscape of today often scares off marketing professionals who feel they aren’t high-tech enough to implement a successful online strategy & this leads […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]