Have you ever thought what are the keywords that your customers are using to find a business like you?
If you know which keywords people are using to find services and products that you are offering then you can optimize your content and ad strategy accordingly for better results. You can gain more traffic by getting your content and ads in front of your audience for the relevant search terms.
Keyword search volume metrics are valuable, especially for SEO. It represents the number of times a particular keyword is searched for in a specific time frame.
In the below blog, we explore more detailed information about keyword search volume – why it is important, and how to use it to improve your SEO efforts. We will be focusing on this topic from an SEO perspective.
What is Keyword Search Volume?
Keyword search volume discloses how many times a particular keyword is searched in given a time frame. Keyword search volume is typically averaged over a set time to give marketers a general idea of search term competitiveness and overall volume. This data is often contextualized within a specific time frame so SEOs and marketers can see how particular keywords drive traffic over time.
A higher search volume means a better, and using this term you can rank for it, and also you will get more traffic from Google.
Seasonality often plays an important role in a keyword’s search volume. Yes, the most diligent bargain hunter can start his search for “Jackets for winter” in July, but most people wait until October or November before doing this kind of search. seasonal keywords are also known as time-sensitive keywords.
How do Keywords Work?
Keywords help to search engine crawlers determine what a web page is about.
One thing to keep in mind is that you cannot just add a few keywords to your page and expect it to rank. You should provide quality and relevant content related to your focused keywords.
Why Keyword Research is Important?
Keyword research is highly relevant to both your SEO process and your success in search engine rankings. Keyword research helps you decide which keywords are best to target and provides valuable insight into what your audience is actually searching for on Google.
Keyword research plays an important role because it can divulge important information to grow your business
Three Types of keywords:
1. Short tail keywords
2. Middle-tail keywords
3. Long tail keywords
Does Keyword Search Volume Matter?
Search engines are the main ways for websites which attract new visitors and traffic that’s why search volume matters or plays a vital role.
How to access traffic source data in Google Analytics –
Select Acquisition > All traffic > Source/Medium from the main navigational menu
Good keyword search volume means you have to aim for a minimum volume of 100-1,000 searches per month.
Remember some factors that will impact the keyword you should choose:
- Search volume goes up and down depending on your industry
- If you are using low search volume keywords, then people cannot find your content.
- Using keywords with very high search volume can increase competition with larger sites
- If you run a business website with a large budget, you might be willing to spend more on competitive keywords to stay competitive.
When it comes to search volume for good keywords, you need a robust or healthy balance between low-volume and medium-volume keywords. This allows you to compete in the SERPs with more focused topics while competing with moderately competitive keywords.
How to Calculate Monthly Search Volume for Any Keyword
You can take a single keyword or sort a list of given keywords by various metrics, such as cost-per-click rate and volume. To search any word by volume, click on “Volume.”
Semrush has extra features that can be helpful. The keyword overview tool provides additional information like local versus global volume, keyword difficulty, and results on the SERPs.
See below what information you can expect when you enter a keyword like “data analytics”
How do you find the right keywords?
It’s not any guesswork or game. Most probably in search engine optimization, there are various types of data-driven tools available to guide you in the process.
Here are some of the best keyword research tools that can help you find search terms:
- Semrush Keyword Magic Tool
- Google Trends
- Google Sheeter
- Word Stream’s Free Keyword Tool
- Google Keyword Planner
Semrush Keyword Magic Tool –
Use the Keyword Magic Tool to find and analyze keywords to run successful SEO and PPC marketing campaigns and drive more traffic to your business website. Some parts of the keyword magic tool are free to access, but you’ll need to upgrade for full functionality.
Suppose you own a website that sells Kids video games and toys. You can see it with the keyword “kids video games”.
The results are as follows:
As you can see, you get a lot of detailed data, such as:
- Suggested Keywords
- Search Volume
- Search Intent
- Trends
- KD Percentage
- Cost-Per-Click (CPC)
- Competitive Density
- SERPs
Google Trends –
Google Trends is a free tool that represents or shows how popular a keyword is over time. Input a keyword you want to know about and get a line of a chart showing highs and lows.
For example, take the word “Firecrackers”
This chart shows that searches for “Firecrackers” spiked around the 31st of Oct. There is a little increase in searches around New Year’s evening also.
Scroll down to see geographic data about where the term is searched more often. In this case, the region at the top of the page is set to Australia, but you can change it to the whole world or any other country. You can change the specified period. In this case, the time frame is set to 12 months.
Scroll Down and you will get the related topics and queries which can help you to choose keywords.
Keyword Sheeter –
Keyword sheeter is another free keyword research tool.
To use this tool, enter a keyword that you are interested in and click the sheet keywords. Such as:
You will get a list of keyword ideas. You can easily export the specified data from the “Export data” button at the bottom of the screen. Scroll down to see the detailed keyword table as well.
Word Stream’s Free Keyword Tool –
With our wordstream’s free keyword tool you can enter a keyword or even a website or URL into the box. Shown as below
Then scroll down to see the list of keywords and their volume. You can also filter by industry and location for more relevance. Such as
Google Keyword Planner –
Google keyword planner is another free tool formally known as the Google keyword tool. It is a great tool and offers a range of useful data.
Google Keyword Planner provides lots of great ideas for building your paid keywords and larger keyword strategies.
Check out the following example:
Keyword search volume is a complex topic that varies from one business to another business. I hope this post clarified some of your questions about search volume and how to leverage it in your SEO and PPC campaigns. As always, feel free to reach out to us in the comments with any questions, opinions, or unique tips.
Happy Marketing!!!
