Role of Social Media in Times of Pandemic, 2021
Aimed pandemic, social media is playing an integral role in our daily lives; the way we communicate has dramatically changed. Whether it is getting aware about the safety measures, sharing personal experience to motivate or making businesses reach and serve their customer in need. Social media is platform to learn and empower ourselves with everything required to fight with this pandemic.
While social media is helping people and businesses around the globe by being a positive outlet to release anxiety and keep their business alive. Some are still skeptical and yet to adopt this best platform available on their fingertips. Come let’s join us in this journey to break the dilemma.
How should I market my small business? How should I reach my customers, does social media really works? Thousands of question, right? While most of the world is standing 2 meters apart, staying at home with less communication, Social media is the vaccine helping businesses to boost their visibility, reach and sales in this challenging time.
“There are opportunities even in difficult times” Must have read this motivational quote before, isn’t it? We as marketing experts truly believe in this and request you to do so.
Come let’s try together
C
onversion
O
pportunity
V
isibility
I
nteraction
D
irect Communication
19
– Well may be the number of social media platforms I guess.
See not so bad, we did it, we found opportunities.
Do you know what’s common between this pandemic and social media? Reach, yes it’s true. They both make things spread faster and broader i. e. if you own a business you should adopt social media marketing to keep your business alive and working.
Inhale some importance
Your target audience is on social Media. They are searching, reading, buying your business related stuff.
Having said that, trying to leverage the challenging time for brand building purposes in your social media posts can be a put-off. More than ever before, business owners need to craft communication strategies that will help them connect with their customers.
MORE THAN HALF OF THE PEOPLE ON EARTH NOW USE SOCIAL MEDIA
For example, use social media to deliver helpful messages and engage in valuable conversations with your audience. This can be done through providing helpful information, advice, or sharing light-hearted social media posts.
Exhale Some Strategies
1. Go for Right Channel
When used well, social media is a powerful tool. You can use it to raise your brand awareness, generate leads, determine how the market feels about you, and much more.
Well it begs with a question, which platform is best?
The thing is, whatever your business goals, Choosing right channel can work wonder to engage with your audience. And a well-crafted social media marketing plan will be a tonic for sure.
2. Connect Emotionally With Customers
Businesses that are engaging with their customers and fans at present will remain top of mind.
Always create an emotional connection with your customers. Invite and encourage them to interact with your brand. Don’t only share informative stuff but also came up with an engaging activities that will help them smile, celebrate moments and ultimately divert them from this depressing situation.
3. Be Consistent
Normal daily routines have changed overnight and work has shifted online. Social media has thus become a critical connection tool. You are not alone on social media, your competitors are also their trying their luck to engage with customers. Make sure you have healthy balance of promotional as well as engaging social media tactics.
Be consistent and have a clear idea on the type of messaging you want to convey and the results you want from your social media activities. Note that your audience is watching with keen interest the stance your business is taking and how it responds in these unprecedented times.
Remember that consistency builds trust and customers value
Final Thoughts – Read it 10 Times
So, as we stay connected while we remain physically separated, this truth remains. Businesses can leverage the undisputed power of social media to post business updates and support both staff and customers like never before.
Having a website is not enough you need to drive traffic though social media
Having E commerce business is not enough you need to improve sales though social media
Having business presence is not enough you need to communicate with your audience through social media
Utilize the power of social media to make your Business a Brand and in this journey of success you can totally rely on our team of passionate pros, “Team IP Websoft”. India’s Leading Social Media Marketing Agency Today, making businesses from India, Australia, US and Finland shine even in uncertainty
We at IPWebsoft are helping businesses grow digitally and we work to maintain and improve their sales since the first lockdown in the country. We imagine, design and build audience-centered social Media Campaigns with great ROI.
